S.C.A.R.F – Staff Support Programme
Northern Care Alliance NHS Foundation Trust
01. The Client
The Northern Care Alliance (NCA) NHS Foundation Trust brings together staff and services, including health and social care, from Salford Royal NHS Foundation Trust and The Pennine Acute Hospitals NHS Trust.
With a collective, committed workforce of approximately 20,000 employees, the Trust places significant importance on ensuring positive staff wellbeing, both physically and mentally. NCA is conscious about looking after their staff to benefit individuals and subsequently drive delivery of consistent healthcare excellence for patients.
02. The Brief
The Trust’s commitment to supporting their valued employees led to the development of the S.C.A.R.F programme; a wrap-around, bespoke health and wellbeing brand specifically for Northern Care Alliance staff. The SCARF model represents the programme’s 5 values – Support, Care, Assist, Recognise, Family.
NCA’s communications team had created a strong concept, but required Creativeworld’s strategic guidance to establish the brand. They chose our expert health marketing team to produce the visual identity for the S.C.A.R.F brand, as well as carry out stakeholder engagement for determining employee expectations and needs from S.C.A.R.F. This was essential to enable successful brand implementation and effectiveness.
The key objectives of S.C.A.R.F was to build staff resilience and provide support for managing challenges faced during the pandemic and beyond, creating an ongoing supportive and motivating working environment.
The Services
Branding
Design
Fulfilment
Stakeholder Engagement
Social Media Ads
Recent Health Projects
Our team have over 30 years experience in the health sector.
