Orange Button Campaign
Lancashire & South Cumbria ICB
Looking to use the Orange Button Scheme in your area?
The Orange Button Community Scheme was originally developed as part of the Lancashire and South Cumbria Integrated Care Board’s mission to combat suicide within the region.
This groundbreaking scheme has gained immense traction and has been adopted by numerous areas across the country – including Somerset County Council, Birmingham City Council, Solihull Council, Cornwall Council, plus many more!
Individuals experiencing suicidal thoughts or concerns about a friend or family member can now engage with someone identifiable by their distinct orange badge, seeking information and assistance.
Those designated as Orange Button Wearers have undergone extensive training in suicide prevention. While they cannot offer counseling services, they are equipped to guide individuals towards the appropriate support resources.
01. The Brief
The Orange Button Community Scheme was created as part of the Lancashire and South Cumbria Health and Care Partnership’s goal to reduce suicide in the area.
People who are having thoughts of suicide, or who are worried about a friend or family member, can now talk to someone wearing a distinctive orange badge, and ask them for information and support.
The Orange Button Wearers received intensive suicide prevention training, and while they are unable to give counselling, they can signpost people to the relevant services.
There is also an orange button sticker that can be provided to businesses and organisations such as cafes, shops, and pubs to display in a prominent window to notify visitors that trained workers are there to help them.
02. The Solution
Creativeworld were appointed to design and produce all of the marketing collateral for Orange Button Wearer packs. The pack included a 12 page leaflet, info card, orange button, window sticker and a wallet to hold all of the materials.
As part of the recruitment campaign we also produced posters, photography, videos, screen saves, email signatures, indoor and outdoor banners, a newsletter and created a paid social media campaign.
The Services
Insight Work
Campaign Development
Branding
Signage and Display Materials
Printed Assets
Collation and Distribution
Paid Social Media
The scheme has three aims:
Aim 1
Create a community of people trained in suicide awareness who have gained skills from quality assured training.
Aim 2
Create a network of organisations with Orange Button wearers who can listen to someone and signpost them to support.
Aim 3
Ensure all communities are aware of the Orange Button, what it signifies and how people can be involved, by promoting from within the community.
03. The Results
The Orange Button Community Scheme stands as a shining example of the power of grassroots initiatives to effect real change in society. What began as a local endeavour has now blossomed into a national movement, capturing hearts and minds across the country.
By empowering communities to actively engage in suicide prevention, the Orange Button has become a symbol of compassion, support, and hope. As its influence spreads, it serves as a potent reminder that we all have a role to play in building a society where mental health is prioritized, and no one feels alone in their struggles.
Together, we can create a future where the Orange Button’s message reverberates throughout the nation: You are not alone, and help is just an orange button away.
Shares
%
Click-through rate
Video plays
Link clicks
%
Applicants
Orange Button Holders across the the region since launch
03. The Results
The Orange Button Community Scheme stands as a shining example of the power of grassroots initiatives to effect real change in society. What began as a local endeavour has now blossomed into a national movement, capturing hearts and minds across the country.
By empowering communities to actively engage in suicide prevention, the Orange Button has become a symbol of compassion, support, and hope. As its influence spreads, it serves as a potent reminder that we all have a role to play in building a society where mental health is prioritized, and no one feels alone in their struggles.
Together, we can create a future where the Orange Button’s message reverberates throughout the nation: You are not alone, and help is just an orange button away.
For more information about the campaign or for Health Marketing expertise, please get in contact by either calling us on 01282 858200 or emailing us at health@creativeworld.co.uk.
Recent Health Projects
Our team have over 30 years experience in the health sector.
