Children & Young People ‘Let’s Keep Talking’ Campaign
Cheshire & Merseyside ICB
01. The Brief
Lancashire and South Cumbria Integrated Care Board (ICB) aimed to tackle the growing concern around mental health among children and young people. The ‘Let’s Keep Talking’ campaign was designed to raise awareness about mental health issues, reduce the stigma associated with it, and direct young people and their parents towards relevant support services available on the Healthy Young Minds website. Recognising the rising influence of social media, the campaign sought to engage both children and young people, as well as parents, through platforms popular within these demographics.
02. The Solution
Running for 21 weeks, from the 28th June to 27th November, the campaign focused on social media platforms, targeting young people on TikTok, Instagram, Snapchat, YouTube, and Spotify, For parents, who play a crucial role in supporting young people’s mental health, the campaign focused primarily on Snapchat, Instagram, and Facebook. These platforms were chosen to ensure parents could access information and be guided on how to better support their children’s mental well-being.
The content emphasised the importance of discussing mental health openly, encouraging conversations, and highlighting the availability of resources via the Healthy Young Minds website. The social media videos and adverts were designed to resonate with each group, using age-appropriate messaging, language, and visual styles.
The Services
Video Development
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