Creativeworld Education Featured in ISBL Article: ‘Why Branding Matters’

Creativeworld Education features in the Institute of School Business Leadership (ISBL)!

 

In the feature, focusing on the importance of consistent branding across Multi-Academy Trusts (MATs), our Education Marketing Consultant, David Bennett, shares valuable insights on how thoughtful, unified branding can support MATs in building strong, credible identities—while still respecting the unique character of individual schools.

“A clear and consistent brand helps MATs establish credibility, trust and a shared purpose.”

The article explores how branding can:

• Unify MATs under a shared vision and values

• Strengthen communication and stakeholder trust

• Support long-term growth and reputation management

However, achieving this consistency isn’t without its challenges. Schools often have deep-rooted traditions, and sudden rebranding can feel like a loss of identity. That’s why Creativeworld Education emphasises collaboration—running workshops, engaging communities, and providing easy-to-use toolkits and templates to make the transition smooth and inclusive.

 

For MATs navigating this journey, partnering with a specialist like Creativeworld offers:

• Expert advice and structured brand guidance

• Ready-to-use design assets for digital and print

• Training and templates for consistent communication

• Stakeholder engagement strategies to build long-term support

“Branding should never be ignored,” says David. “When schools feel part of the process, they become champions of the brand.”

 

With over 30 years of experience in education marketing, we work alongside senior leaders, staff, and stakeholders to create practical branding solutions that drive trust, unity, and visibility.

For more information, contact David Bennett on 01282 858 200 or emailing us at education@creativeworld.co.uk