When it comes to your school website, you need to consider what your key objectives are. So, how does your audience perceive your website? The main focal point for any school’s marketing presence is their website. It’s essential that you are representing your...
Do you need to increase admissions to your school or college? Or, recruit new staff? Perhaps you want to re-brand and improve your school or college reputation? Regardless of your objectives, a marketing strategy is paramount to achieving success. Before you start...
Social media, the main source of news? When first looking at developing social media content for your school, it's best to start looking at why people are on there in the first place. The answer is simple, they're there for engaging content. Social media has now...
Understanding your strengths and weaknesses is essential to create a brand which truly represents your School or Sixth form; to recruit students AND teachers who really buy into what you can offer. It’s no secret that both school spending and teacher’s pay are bones...
One of, if not THE, most important parts of marketing is getting to know your audience. This means knowing the parents, the students and the teachers and what your school represents. So when it comes to your marketing campaigns, it’s vital that you get to know your...
Tips for Schools on Social Media So, you’ve been told time and time again that your school should be on social media, but with school budgets being tight, being understaffed and overstretched it can be quite the task to remain consistent and keep on top of your social...
Thanks to the pandemic, we've all experienced living in a homeworking, online world and even though we hope the end is in sight for social restrictions, the fact is that more people than ever before are working remotely and limiting outings into the public. So, has...
The world has been a strange place over the past year and even more so in the Education sector. With school closures, homeschooling and no events - they've really had to adapt to a digital world. View our new, interactive Spotlight on Education to see how...
A lot has happened recently and now more than ever we are communicating through digital… are you engaging effectively with your audience? Why be on Social Media? We’ve covered it before, there’s plenty of reasons to be on there from connecting with students or...
