Personalised Care Plans
NHS Kent & Medway
01. The Brief
Further to some fantastic core production work to develop the Personalised Care Plan booklets in other regions, NHS Kent and Medway needed to work towards personal care for all across their regions within maternity services, enabling those people who are pregnant to have more say on how they are looked after and what is important to them.
They approached us to develop a version of the personalised maternity care plan booklets to support their areas, as well as versions to increase accessibility for those in their regions.
02. The Solution
We developed this in partnership with their service users to develop a printed booklet, along with an editable online version for their service users, for women and their families to complete.
This was also translated into five different languages to enable them to be shared more widely within their communities to ensure they reached their target audience, these included Bulgarian, Romanian, Punjabi, Russian and Polish. Further to this, we also developed an easy read version of the document, which enables full accessibility to the document, further widening its reach.
The Services
Insight Work
Social Media Services
Flip book?
03. The Results
The booklets have been in use across the NHS Kent and Medway maternity services, helping those who are pregnant to have more control in their maternity care.
“Working in partnership with service users and families, we developed a care plan for women and families to support their pregnancy journey. Initially created in Lancashire and South Cumbria this is now a key product across maternity services.”
For more information about the campaign or for Health Marketing expertise, please get in contact by either calling us on 01282 858200 or emailing us at health@creativeworld.co.uk.
