British Velvets Ltd
Website Redevelopment
01. The Client
Locally based to Creativeworld and uniquely the only UK weaver of velvets, British Velvets was founded in East Lancashire in 1932 and is currently based in Burnley, where the weaving process takes place for supplying the soft furnishings, upholstery and contract markets. With over 80 years’ experience of velvet manufacturing, the company prides itself on upholding the premium quality production standards established at inception, whilst focusing on environmentally friendly manufacturing and continually striving to improve this.
02. The Brief
As a longstanding Creativeworld client, British Velvets is assured we understand their business and naturally commissioned us to develop their new corporate website design. The aim was to bring their business website up to date with the current digital landscape, ensuring suitability for all devices and enhanced user experience. They needed to portray a fresh, professional image and showcase the organisation’s rich history, heritage and extensive product ranges with a more visual focus.
The Services
Website Design
Photography
Focus groups
03. Our Solution
We developed a bespoke business website design which maintained British Velvets’ traditional, recognisable branding and reflected their impressive history, experience and business rarity.
Firstly, we ensured to utilise the red and blue colours of the UK flag in their logo throughout the company website to create an elegant and professional aesthetic, which represented the epitome of the company’s British heritage. Visuals were a key requirement, so we facilitated photography shoots to capture British Velvets’ manufacturing site, people, fabric product ranges and colours to bring the company to life for website visitors and illustrate British Velvets’ capabilities to their target markets.
With a staggering 750 options across the company’s full product range, we placed a key focus on developing a detailed product feature to showcase this, including a colour reference chart for each type of velvet to enhance online customer experience. We provide all clients with guidance following completion of their site, enabling them to manage and update content on their new site easily and independently.
If your business needs a new commercial web design to help in achieving your brand and marketing goals, Creativeworld has the solution. As a long-established corporate website design company, we can support your business with creating the right brand image to reach your ideal target audience. Your company website is the main hub which potential customers will navigate to, so investing in it is vital to ensure you’re maximising new business opportunities. We have the luxury of tapping into a wealth of commercial web design, production and management experience across our dedicated team, so to get in touch and send us your company website design and development brief, contact us here or call 01282 858200 to speak to our expert team.
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